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Brand extensions
16 references·12 citing·45 second hop
Brand extensions (2013)Brand extensionsValue‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)Understanding and using the I…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…New luxury brand positioning and the emergence of Masstige brands (2009)New luxury brand positioning …Implicit–Explicit Relations (2007)Implicit–Explicit RelationsOn Making the Right Choice: The Deliberation-Without-Attention Effect (2006)On Making the Right Choice: T…A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures (2005)A Meta-Analysis on the Correl…Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the I…Luxury for the masses. (2003)Luxury for the masses.A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)A unified theory of implicit …Using the Implicit Association Test to measure self-esteem and self-concept. (2000)Using the Implicit Associatio…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Understanding brand equity for successful brand extension (1995)Understanding brand equity fo…Observations: Understanding the World of International Luxury Brands: The “Dream Formula” (1995)Observations: Understanding t…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Vertical line extension: a systematic review of research on upward and downward line extension (2023)Vertical line extension: a sy…Understanding the role of image, quality and price for developing prestigious mass brands (2022)Understanding the role of ima…Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness (2021)Uppercase Premium Effect: The…Fragrances' luxury brand extension: consumer behaviour and influences (2020)Fragrances' luxury brand exte…Exploring young consumer's decision‐making for luxury co-branding combinations (2020)Exploring young consumer's de…Brand and retailer co-branding (2020)Brand and retailer co-brandingUnderstanding consumer perceptions of luxury brands (2019)Understanding consumer percep…The dilemma of luxury brand extensions (2019)The dilemma of luxury brand e…Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects (2019)Examining the Step-Up Brand E…Consumers’ Perceptions on Complexity and Prospects of Ethical Luxury: Qualitative Insights from Taiwan (2019)Consumers’ Perceptions on Com…From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands (2018)From Karl Lagerfeld to Erdem:…Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League (2015)Out with the old and in with …The psychology of interpersonal relations. 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A Review and Assessment of Research and Practice (2008)Implicit Racial/Ethnic Bias Among Health Care Professionals and Its Influence on Health Care Outcomes: A Systematic Review (2015)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)A perspective on judgment and choice: Mapping bounded rationality. (2003)A Theory of Unconscious Thought (2006)Risk and Rationality in Adolescent Decision Making (2006)Mechanisms of Social Cognition (2011)Attitudinal effects of mere exposure. (1968)Self-schemata and processing information about the self. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Role congruity theory of prejudice toward female leaders. 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this work references cited by second hop

References

  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.8,274 cited
  • 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.5,815 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2009Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity.3,257 cited
  • 2005A Meta-Analysis on the Correlation Between the Implicit Association Test and Explicit Self-Report Measures1,642 cited
  • 2002A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.1,559 cited
  • 2000Using the Implicit Association Test to measure self-esteem and self-concept.1,394 cited
  • 2006On Making the Right Choice: The Deliberation-Without-Attention Effect1,157 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 2007Implicit–Explicit Relations512 cited
  • 1995Understanding brand equity for successful brand extension408 cited
  • 2003Luxury for the masses.372 cited
  • 2009

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New luxury brand positioning and the emergence of Masstige brands
361 cited
  • 1995Observations: Understanding the World of International Luxury Brands: The “Dream Formula”348 cited
  • Cited by

    • 2018From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands33 cited
    • 2022Understanding the role of image, quality and price for developing prestigious mass brands33 cited
    • 2020Exploring young consumer's decision‐making for luxury co-branding combinations32 cited
    • 2021Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness29 cited
    • 2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League26 cited
    • 2023Vertical line extension: a systematic review of research on upward and downward line extension18 cited
    • 2019Consumers’ Perceptions on Complexity and Prospects of Ethical Luxury: Qualitative Insights from Taiwan18 cited
    • 2019The dilemma of luxury brand extensions18 cited
    • 2020Fragrances' luxury brand extension: consumer behaviour and influences16 cited
    • 2019Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects15 cited
    • 2019Understanding consumer perceptions of luxury brands14 cited
    • 2020Brand and retailer co-branding13 cited