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An empirical investigation of the role of involvement with a gendered product

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References

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1979Mail and Telephone Surveys: The Total Design Method.5,023 cited
1978The Reproduction of Mothering4,431 cited
1979The Reproduction of Mothering: Psychoanalysis and the Sociology of Gender3,177 cited
1983Advances in Consumer Research2,879 cited
1985Measuring Consumer Involvement Profiles2,247 cited
1988Structural Equation Modeling with LISREL1,864 cited
1978Masculinity & femininity: Their psychological dimensions, correlates, and antecedents1,840 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1978Masculinity and Femininity1,268 cited
1983A Theoretical Model for the Study of Product Importance Perceptions898 cited
1973Perceived Risk and Its Components: A Model and Empirical Test740 cited
1986Conceptualizing Involvement631 cited

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Cited by

2006Colour and product choice: a study of gender roles99 cited
2008The Impact of Flow and Communitas on Enduring Involvement in Extended Service Encounters93 cited
2012The customer satisfaction‐customer loyalty relationship84 cited
2002Apparel involvement and advertisement processing61 cited
1999The interaction of message framing and felt involvement in the context of cell phone commercials53 cited
2015Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship51 cited
2014Investigating Gender‐Schema Congruity Effects on Consumers’ Evaluation of Anthropomorphized Products47 cited
1997A mediational model of power, affiliation and achievement motives and product involvement47 cited
2012Consumer Participation: The Case of Home Meal Preparation43 cited
2008A cross‐cultural validation of a gender role identity scale in marketing43 cited
2001Applying general living systems theory to learn consumers' sense making in attending performing arts42 cited
2007Demographics in Sales Promotion Proneness: a Socio-Cultural Approach41 cited
2013The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensions40 cited
2016Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands39 cited
2020Gender differences: visual attention and attitude toward advertisements39 cited
2011Segmenting the market through the determinants of involvement: The case of fair trade38 cited