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Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
16 references·3 citing·44 second hop
Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising (2014)Did You Get It? Factors Influencing Subje…Personification in Advertising (2011)Personification in AdvertisingThe Career of Metaphor. (2005)The Career of Metaphor.INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Beyond Visual Metaphor: A New…Metaphors We Live By (2003)Metaphors We Live ByVisual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses (1999)Visual Rhetoric in Advertisin…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Images in Advertising: The Ne…On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues (1991)Comprehension's Role in Persu…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…The need for cognition. (1982)The need for cognition.Beyond literal similarity. (1979)Beyond literal similarity.Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands (2024)Visual metaphors and white sp…Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness (2024)Visual Metaphorical Advertisi…Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response (2021)Using food pictorial metaphor…A Theory of Semiotics (1976)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Rhetoric of Motives (2017)The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)Features of similarity. (1977)Women, Fire, and Dangerous Things (1987)The Paradox of Metaphor: Why We Need a Three-Dimensional Model of Metaphor (2008)A Method for Linguistic Metaphor Identification (2010)Metaphors We Think With: The Role of Metaphor in Reasoning (2011)Fundamentals of Language (1980)Relevance: Communication and Cognition (1986)Studies in the Way of Words (1989)The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Influence of Message Framing and Issue Involvement (1990)Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Context-independent and context-dependent information in concepts (1982)Metaphor Is Like Analogy (2001)Bootstrapping the Mind: Analogical Processes and Symbol Systems (2010)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)The Elaboration Likelihood Model of Persuasion (1986)Development and validation of the penn state worry questionnaire (1990)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)
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References

  • 2003Metaphors We Live By25,220 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1982The need for cognition.5,357 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2005The Career of Metaphor.1,326 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 1994Images in Advertising: The Need for a Theory of Visual Rhetoric790 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 1979Beyond literal similarity.684 cited
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  • 2004Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising474 cited
  • 2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words423 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
  • 2011Personification in Advertising390 cited
  • 1991Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

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355 cited

Cited by

  • 2021Using food pictorial metaphor in the advertising of non-food brands: An exploratory investigation of consumer interpretation and affective response15 cited
  • 2024Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands13 cited
  • 2024Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness12 cited