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Cited by

• 1997Customer value: The next source for competitive advantage4,662 cited
• 2005Value-based Adoption of Mobile Internet: An empirical investigation2,084 cited
• 2007The concept of perceived value: a systematic review of the research1,272 cited
• 2002Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context802 cited
• 2005Linking perceived value and loyalty in location‐based mobile services660 cited
• 2004The role of affective factors on perceived cruise vacation value653 cited
• 2006Quality of Electronic Services514 cited
• 2008Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction493 cited
• 1997A cross‐sectional test of the effect and conceptualization of service value470 cited
• 2003Conceptualising 'value for the customer': an attributional, structural and dispositional analysis387 cited
• 2013Value creation processes and value outcomes in marketing theory371 cited
• 2008Comparing the perceived value of information and entertainment mobile services371 cited
• 2013Customer dominant value formation in service353 cited
• 2006Customer perceived value in banking services340 cited