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Cited by

• 2009Developing a measurement approach for reputation of non‐profit organizations126 cited
• 2017SME brand identity: its components, and performance effects65 cited
• 2016The progression of brand orientation literature in twenty years: A systematic literature review58 cited
• 2016Brand prominence in luxury consumption: Will emotional value adjudicate our longing for status?57 cited
• 2015Can marketing contribute to sustainable social enterprise?51 cited
• 2013Revisiting the complexities of corporate branding: Issues, paradoxes, solutions48 cited
• 2013Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector46 cited
• 2011The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm43 cited
• 2012Rebuilding community corporate brands: A total stakeholder involvement approach37 cited
• 2014Swayed by the logo and name: does university branding work?37 cited
• 2013Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?33 cited
• 2022What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention29 cited
• 2015Challenges in delivering brand promise – focusing on municipal healthcare organisations