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Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth
16 references·16 citing·45 second hopsampled
Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth (2014)Brand followers’ retweeting behavior on T…Social identity and intergroup relations. (2014)Social identity and intergrou…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)Why Should I Share? Examining…Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Why should i share? examining…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityThe Past, Present, and Future of an Identity Theory (2000)The Past, Present, and Future…Is Anybody out There? Antecedents of Trust in Global Virtual Teams (1998)Is Anybody out There? Anteced…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Possessions and the Extended Self (1988)Possessions and the Extended …Social Identity and Intergroup Relations. (1985)Social Identity and Intergrou…The Meaning of Things (1981)The Meaning of ThingsConsumer–brand relationships and social distance: A construal level theory perspective (2023)Consumer–brand relationships …The influence of social media eWOM information on purchase intention (2021)The influence of social media…How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets (2020)How Large Information Technol…Driving consumer–brand engagement and co-creation by brand interactivity (2020)Driving consumer–brand engage…Consumer Perception of Modern and Traditional Forms of Advertising (2020)Consumer Perception of Modern…Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent (2019)Leveraging employees as spoke…Does privacy assurance on social commerce sites matter to millennials? (2018)Does privacy assurance on soc…Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2017)Using Message Strategy to Dri…Exploring the effect of user engagement in online brand communities: Evidence from Twitter (2017)Exploring the effect of user …Destination perceived quality, tourist satisfaction and word-of-mouth (2017)Destination perceived quality…Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands (2016)Getting the word out on Twitt…Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation (2016)Engaging consumers and buildi…Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5 (2016)Competitive intelligence in s…An experiential model of consumer engagement in social media (2016)An experiential model of cons…The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China (2015)The effects of value co-creat…Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention (2015)Does a Virtual like Cause Act…A Coefficient of Agreement for Nominal Scales (1960)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Situated Learning: Legitimate Peripheral Participation. 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(1956)Social Theory and Social Structure (1958)A Theory of Self-Esteem (2002)The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)Values as the Core of Personal Identity: Drawing Links between Two Theories of Self (2003)Mind, Self, and Society (2015)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The psychology of interpersonal relations. (1958)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Situated Learning (1991)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Perceiving pervasive discrimination among African Americans: Implications for group identification and well-being. (1999)Social Theory of International Politics (1999)An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality. (2001)Social identity theory: past achievements, current problems and future challenges (2000)A Social Identity Theory of Leadership (2001)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2001Brand Community3,994 cited
  • 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice13,909 cited
  • 2000The Past, Present, and Future of an Identity Theory3,667 cited
  • 2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice3,534 cited
  • 1985Social Identity and Intergroup Relations.3,214 cited
  • 2014Social identity and intergroup relations.2,686 cited
  • 2002Building Brand Community2,654 cited
  • 1981The Meaning of Things2,503 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1998Is Anybody out There? Antecedents of Trust in Global Virtual Teams1,905 cited
  • Cited by

    • 2017Destination perceived quality, tourist satisfaction and word-of-mouth222 cited
    • 2021The influence of social media eWOM information on purchase intention213 cited
    • 2015Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention190 cited
    • 2018Does privacy assurance on social commerce sites matter to millennials?190 cited
    • 2016An experiential model of consumer engagement in social media182 cited
    • 2016Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation164 cited
    • 2020Driving consumer–brand engagement and co-creation by brand interactivity160 cited
    • 2015The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China156 cited
    • 2016Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands149 cited
    • 2017Exploring the effect of user engagement in online brand communities: Evidence from Twitter148 cited
    • 2017Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media147 cited
    • 2019Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent66 cited
    • 2016Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S559 cited
    • 2023Consumer–brand relationships and social distance: A construal level theory perspective38 cited
    • 2020Consumer Perception of Modern and Traditional Forms of Advertising36 cited
    • 2020How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets35 cited