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Children’s response to co-branded products: the facilitating role of fit
16 references·0 citing·48 second hop
Children’s response to co-branded products: the facilitating role of fit (2014)Children’s response to co-branded product…An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An empirical comparison of th…The General Theory of Marketing Ethics: A Revision and Three Questions (2006)The General Theory of Marketi…The impact of the alliance on the partners: A look at cause–brand alliances (2004)The impact of the alliance on…Understanding Materialism Among Youth (2003)Understanding Materialism Amo…The development of a child into a consumer (2001)The development of a child in…Co‐branding: brand equity and trial effects (2000)Co‐branding: brand equity and…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Kids as Customers: A Handbook of Marketing to Children (1992)Kids as Customers: A Handbook…Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers (1987)Effects of Framing on Evaluat…A General Theory of Marketing Ethics (1986)A General Theory of Marketing…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…Intelligence and Affectivity. Their Relationship during Child Development (1981)Intelligence and Affectivity.…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attention and weight in person perception: The impact of negative and extreme behavior. (1980)Attention and weight in perso…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Generalized expectancies for internal versus external control of reinforcement. (1966)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010)Does Confucianism Reduce Minority Shareholder Expropriation? Evidence from China (2014)Social media marketing: Who is watching the watchers? (2019)Nature of Prejudice (1954)The Psychology of Interpersonal Relations. (1958)Negativity and extremity biases in impression formation: A review of explanations. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 2009An empirical comparison of the efficacy of covariance-based and variance-based SEM2,904 cited
  • 1986A General Theory of Marketing Ethics2,607 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 1980Attention and weight in person perception: The impact of negative and extreme behavior.1,533 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2006The General Theory of Marketing Ethics: A Revision and Three Questions613 cited
  • 1987Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers522 cited
  • 1981Intelligence and Affectivity. Their Relationship during Child Development485 cited
  • 2004The impact of the alliance on the partners: A look at cause–brand alliances430 cited
  • 2003Understanding Materialism Among Youth375 cited
  • 2000Co‐branding: brand equity and trial effects374 cited

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  • 1992Kids as Customers: A Handbook of Marketing to Children352 cited
  • 2001The development of a child into a consumer342 cited
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