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Cited by

• 2010Explications of political market orientation and political brand orientation using the resource-based view of the political party76 cited
• 2012Political Marketing and Lobbying: A Neglected Perspective and Research Agenda40 cited
• 2015Marketing the female politician: an exploration of gender and appearance36 cited
• 2016Exploring commitment in peer-to-peer exchanges: the case of timebanks33 cited
• 2014Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture29 cited
• 2017The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa26 cited
• 2020A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media23 cited
• 2019“Mind the gap”: to succeed in marketing politics, think of social media innovation22 cited
• 2012The Impact of the Political Promotion via Facebook on Individuals’ Political Orientations20 cited
• 2015Social Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales20 cited
• 2022The Use of Podcasting in Political Marketing: The Case of the Czech Republic11 cited