Analysis of quality uncertainty due to information asymmetry

Abstract

Purpose – Total quality management (TQM) at the industry end along with quality function deployment (QFD) molds product quality. It flows to the customer at the market end with a value called quality perception, embedding the concept of probability of acceptance and quality uncertainty. The purpose of this paper is to analyze and validate the existence of upcoming term "quality uncertainty" in the backdrop of information asymmetry.

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