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The Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective
8 references·1 citing·30 second hop
The Multiple Roles of Packaging in the Entire Marketing Process Channel of Distribution and Consumer Perspective (2011)The Multiple Roles of Packaging in the En…Convenience Food Packaging and the Perception of Product Quality (1977)Convenience Food Packaging an…Assessing the Effects of Information Disclosure Requirements (1976)Assessing the Effects of Info…Marketing Today: A Basic Approach (1974)Marketing Today: A Basic Appr…Marketing management and administrative action (1973)Marketing management and admi…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Price, brand name, and produc…Book Review: The Theory of Buyer Behavior (1971)Book Review: The Theory of Bu…The Process of Innovation and the Diffusion of Innovation (1967)The Process of Innovation and…A Review of Buyer Behavior (1967)A Review of Buyer BehaviorRelative Communication Power of Selected Advertising Media (2013)Relative Communication Power …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Marketing: An Introduction (2025)On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications. (1962)Statistical principles in experimental design. (1962)Attitudinal effects of mere exposure. (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Construct validity in psychological tests. (1955)The Social Psychology of Groups (1959)A Role Theory Perspective on Dyadic Interactions: The Service Encounter (1985)A General Theory of Marketing Ethics (1986)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)A Theory of Cognitive Dissonance (2017)Diffusion of Innovation and Opinion Leadership (1980)Wroe Alderson: father of modern marketing (2007)Corporate Portfolio Management: Appraising Four Decades of Academic Research (2011)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing (1978)A Detailed Study of Financial Exclusion in the UK (2005)Is Corporate Reputation Associated with Quality of CSR Reporting? Evidence from Spain (2017)Why we buy what we buy: A theory of consumption values (1991)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)Conceptual model of the quality perception process (1990)Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)
this work references cited by second hop

References

  • 1971Book Review: The Theory of Buyer Behavior2,801 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 1967The Process of Innovation and the Diffusion of Innovation509 cited
  • 1977Convenience Food Packaging and the Perception of Product Quality166 cited
  • 1976Assessing the Effects of Information Disclosure Requirements112 cited
  • 1967A Review of Buyer Behavior87 cited
  • 1973Marketing management and administrative action40 cited
  • 1974Marketing Today: A Basic Approach18 cited

Cited by

  • 2013Relative Communication Power of Selected Advertising Media6 cited

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