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Price promotions, operations cost, and profit in a two-stage supply chain

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References

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1999Managing Supply Chain Demand Variability with Scheduled Ordering Policies220 cited
1989Sales promotion: The long and the short of it213 cited

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2005On variance amplification in a three-echelon supply chain with minimum mean square error forecasting140 cited

Cited by

2017Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector46 cited
2020Barriers to sustainable supply chain flexibility during sales promotions33 cited
2018Measure of bullwhip effect in supply chain with price-sensitive and correlated demand30 cited
2013Multi-period price promotions in a single-supplier, multi-retailer supply chain under asymmetric demand information26 cited
2020The effects of quantity discounts on supply chain performance: Looking through the Bullwhip lens25 cited
2021Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers23 cited
2014A three-stage optimization model for production and outsourcing under China’s export-oriented tax policies21 cited
2019Employing revenue sharing strategies when confronted with uncertain and promotion-sensitive demand18 cited
2022Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers14 cited
2016Trade promotion policies in manufacturer-retailer supply chains14 cited