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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
16 references·5 citing·44 second hop
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand (2008)Advertising time expansion, compression, …Identifying Competencies with Behavioral-Event Interviews (1998)Identifying Competencies with…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition (1992)Message Framing and the Inter…A Revised Product Involvement Inventory: Improved Usability and Validity (1992)A Revised Product Involvement…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis (1990)On the Formation and Relation…Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising (1990)Effects of involvement, argum…Cognitive and Affective Responses to Advertising (1990)Cognitive and Affective Respo…Cognitive and affective responses to advertising (1989)Cognitive and affective respo…Vocal affect expression: A review and a model for future research. (1986)Vocal affect expression: A re…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations (1980)Message-Evoked Thoughts: Pers…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…Dictionary of behavioral science (1973)Dictionary of behavioral scie…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study (2021)Linkages Between Advertising …Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online (2020)Viewing time as a cross-media…Examining the meanings and consumption of sport licensed products through team identification (2018)Examining the meanings and co…Capturing the meanings of sport licensed products (2015)Capturing the meanings of spo…Impact of radio advertisements on buying behaviour of urban commuters (2011)Impact of radio advertisement…The Psychology of Interpersonal Relations. 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this work references cited by second hop

References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1986Vocal affect expression: A review and a model for future research.1,768 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1998Identifying Competencies with Behavioral-Event Interviews746 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
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  • 1992Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition288 cited
  • 1973Dictionary of behavioral science272 cited
  • 1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations266 cited
  • 1990Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising247 cited
  • 1992A Revised Product Involvement Inventory: Improved Usability and Validity222 cited

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  • 1990Cognitive and Affective Responses to Advertising217 cited
  • 1990On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis214 cited
  • Cited by

    • 2011Impact of radio advertisements on buying behaviour of urban commuters35 cited
    • 2015Capturing the meanings of sport licensed products24 cited
    • 2018Examining the meanings and consumption of sport licensed products through team identification21 cited
    • 2021Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study20 cited
    • 2020Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online17 cited