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The BP Deepwater Horizon débâcle and corporate brand exuberance · Study

WorkThe BP Deepwater Horizon débâcle and corporate brand exuberance

John M.T. Balmer2010

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Workbronze2010

The BP Deepwater Horizon débâcle and corporate brand exuberance

John M.T. Balmer

31 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Public Relations and Crisis Communication Consumer Behavior in Brand Consumption and Identification

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References

2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 2006Corporate marketing 1998Corporate Identity and the Advent of Corporate Marketing 1995Corporate Branding and Connoisseurship 2003Revealing the Corporation 2002Managing the Multiple Identities of the Corporation 2009Corporate marketing: apocalypse, advent and epiphany 2009Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

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2021Recovering the corporate brand: lessons from an industry crisis 2021The impact of board and hotel characteristics on biodiversity reporting: market diversification as a moderator

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2013A grounded theory of the corporate identity and corporate strategy dynamicarticle · 9 shared references 2009Corporate marketing: apocalypse, advent and epiphanyarticle · 7 shared references 2009Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Centuryarticle · 7 shared references 2013Corporate brand orientation: What is it? What of it?article · 7 shared references 2016Corporate Brand Orientation: What Is It? What of It?chapter · 7 shared references 2009Scrutinising the British Monarchyarticle · 7 shared references

Details

Year2010

Typeeditorial

Published2010-10-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languagefr

Citations31

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/bm.2010.33

openalex_workW2010366012

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