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The BP Deepwater Horizon débâcle and corporate brand exuberance

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References

2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
2006Corporate marketing599 cited
1998Corporate Identity and the Advent of Corporate Marketing557 cited
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2003Revealing the Corporation442 cited
2002Managing the Multiple Identities of the Corporation388 cited
2009Corporate marketing: apocalypse, advent and epiphany118 cited
2009Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century118 cited
2001From the Pentagon: A New Identity Framework88 cited
2009Scrutinising the British Monarchy53 cited
2007A Resource-Based View of the British Monarchy as a Corporate Brand38 cited

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2021Recovering the corporate brand: lessons from an industry crisis30 cited
2021The impact of board and hotel characteristics on biodiversity reporting: market diversification as a moderator24 cited

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