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Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
16 references·12 citing·48 second hop
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea (2015)Examining the effect of cultural congruen…Should all firms adapt websites to international audiences? 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References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 1984Cultural dimensions in management and planning1,473 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2003Explaining consumer acceptance of handheld Internet devices1,028 cited
  • 2008The impact of online store environment cues on purchase intention814 cited
  • 2009If It's Difficult to Pronounce, It Must Be Risky421 cited
  • 2008If It's Hard to Read, It's Hard to Do345 cited
  • 2002The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students280 cited
  • 2006The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising223 cited
  • 2001Culture-Dependent Assimilation and Differentiation of the Self

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202 cited
  • 2003Subordinate–manager gender combination and perceived leadership style influence on emotions, self-esteem and organizational commitment175 cited
  • 2013Should all firms adapt websites to international audiences?58 cited
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    • 2021The Role of Cultural Congruence in the Art Infusion Effect40 cited
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    • 2020Mobile contextual marketing in a museum setting28 cited
    • 2023Auditing with data and analytics: External reviewers' judgments of audit quality and effort25 cited
    • 2023Negative and positive contamination in secondhand fashion consumption: does culture matter?20 cited
    • 2021Impact of advertising on users’ perceptions regarding the Internet of things16 cited
    • 2019The Negative Effect of Product Image Inconsistency on Product Overviews During the Online Product Search15 cited
    • 2021Multiple mental categorizations of culture-laden website design15 cited
    • 2018Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites11 cited
    • 2019Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness11 cited
    • 2022Diverging influences of usability in online authentication system: the role of culture (US vs Korea)9 cited