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Should all firms adapt websites to international audiences? · Study

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ArticleShould all firms adapt websites to international audiences?

Boris Bartikowski2013

Article2013

Should all firms adapt websites to international audiences?

Boris Bartikowski · Nitish Singh

58 citations·0/0 files stored·Journal of Business Research

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1995An Integrative Model Of Organizational Trust 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1973The nature of human values 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1982Self-Concept in Consumer Behavior: A Critical Review

Cited by

2015Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising 2015Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea 2015Is it all or nothing? Testing schema congruity and typicality for products with country origin 2020Digital Disruption in Retailing and Beyond 2015Targeting without alienating on the Internet: Ethnic minority and majority consumers

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Details

Year2013

Typearticle

Published2013-06-02

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations58

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.jbusres.2013.05.010

openalex_workW2110082368

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2016Metaphorical communication, self-presentation, and consumer inference in service encounters

2021Multiple mental categorizations of culture-laden website design

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