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Should all firms adapt websites to international audiences?

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References

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1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
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1998Initial Trust Formation in New Organizational Relationships3,059 cited
1985Problems and Strategies in Services Marketing2,819 cited
2003eTailQ: dimensionalizing, measuring and predicting etail quality2,295 cited
1985Measuring Consumer Involvement Profiles2,247 cited
2006Consumer Trust in an Internet Store: A Cross-Cultural Validation1,876 cited
2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

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1,479 cited

2001Atmospheric qualities of online retailing1,472 cited

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