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Teaching Written Communication Skills in Professional Selling: The Cover Letter
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Teaching Written Communication Skills in Professional Selling: The Cover Letter (2006)Teaching Written Communication Skills in …Journal of Marketing Education (2019)Journal of Marketing EducationIndustrial Marketing Management (2008)Industrial Marketing Manageme…The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective (2004)The Reality-Based Learning Me…Assessing and Enhancing the Basic Writing Skills of Marketing Students (2004)Assessing and Enhancing the B…Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers (2003)Marketing Yourself in the Com…A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge (2002)A Gap Analysis Approach to Ma…The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques (2000)The Additive Effects of Semis…The Current State of Sales Force Activities (1999)The Current State of Sales Fo…Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated (1999)Marketing Education in the Ye…What Skills are Most Important? 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References

  • 2008Industrial Marketing Management613 cited
  • 2000The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques218 cited
  • 1985Business Schools and Their Critics201 cited
  • 1992Selling: Building Partnerships194 cited
  • 1999The Current State of Sales Force Activities160 cited
  • 1999Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated158 cited
  • 2019Journal of Marketing Education145 cited
  • 2002A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge137 cited
  • 1994Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content127 cited
  • 1998What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions126 cited
  • 1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions122 cited
  • 2004The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective116 cited
  • 2003Marketing Yourself in the Competitive Job Market: An Innovative Course Preparing Undergraduates for Marketing Careers55 cited
  • 1992The Importance of Skills of M.B.A. Students Seeking Marketing Positions: An Employers' Perspective

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44 cited
  • 1997The Fourth-Generation Marketing Curriculum: Meeting AACSB's Guidelines40 cited
  • 2004Assessing and Enhancing the Basic Writing Skills of Marketing Students38 cited
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    • 2017The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia76 cited
    • 2017Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit15 cited
    • 2013Fixing holes where the rain gets in13 cited