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Using Message Strategy to Capture Audience Attention: Readers' Reactions to Health Education Publications
16 references·0 citing·31 second hop
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References

  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1990Qualitative evaluation and research methods24,203 cited
  • 2008Qualitative Data Analysis17,372 cited
  • 1996Qualitative Research Design: An Interactive Approach11,576 cited
  • 1996Reading images: the grammar of visual design8,787 cited
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  • 1996Qualitative data analysis (2nd ed)5,593 cited
  • 1983Is There a Text in This Class? The Authority of Interpretive Communities3,647 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
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  • 1985Strategic marketing for nonprofit organizations536 cited
  • 2002A Theoretical Agenda for Entertainment-Education394 cited
  • 1998Dynamics in Document Design

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