Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises

Bradley Richard Barnes · D. S. Morris

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Management Systems and Quality Improvement Quality and Supply Management Organizational Management and Innovation

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(2000). Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises. Total Quality Management: Vol. 11, No. 4-6, pp. 473-483.

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1984Content Analysis: An Introduction to its Methodology.1990Designing Qualitative Research 2018Culture's Consequences 1990Zero defections: quality comes to services.2012The Practice of Management 1992Marketing Services: Competing Through Quality 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

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