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Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises
16 references·5 citing·37 second hop
Revising quality awareness through internal marketing: An exploratory study among French and English medium-sized enterprises (2000)Revising quality awareness through intern…Culture's Consequences (2018)Culture's ConsequencesThe Practice of Management (2012)The Practice of ManagementImplementation Requires a Relationship Marketing Paradigm (1998)Implementation Requires a Rel…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Internal marketing: Concepts, measurement and application (1995)Internal marketing: Concepts,…The Internal Service Encounter (1994)The Internal Service EncounterMarketing Services: Competing Through Quality (1992)Marketing Services: Competing…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Zero defections: quality comes to services. 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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1990Designing Qualitative Research6,058 cited
  • 2018Culture's Consequences5,455 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 2012The Practice of Management3,745 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1980Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.1,201 cited
  • 1990Service encounters and service relationships: Implications for research930 cited
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  • 1998Implementation Requires a Relationship Marketing Paradigm317 cited
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  • 1987USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY

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170 cited
  • 1988Marketing Negotiations in France, Germany, the United Kingdom, and the United States170 cited
  • Cited by

    • 2008Theme park employee satisfaction and customer orientation27 cited
    • 2012How organizational citizenship behavior mediates between internal marketing and service quality26 cited
    • 2025Internal marketing and organizational performance: A systematic review and future research agenda24 cited
    • 2010The relationship between employee satisfaction with organizational communication and customer orientation21 cited
    • 2011Internal Communication at DaimlerChrysler South Africa: A QualitativePerspective on Two-Way Symmetrical Communication andInternal Marketing12 cited