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Marketing Management: Analysis and Decision · Study

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ArticleMarketing Management: Analysis and Decision

Harvey W. Huegy1958

Article1958

Marketing Management: Analysis and Decision

Harvey W. Huegy · John A. Howard

48 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

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2003The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector 1996Marketing and consumer behaviour with respect to foods 2017Marketing’s identity crisis: insights from the history of marketing thought 2007Wroe Alderson: father of modern marketing 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise 2006L'orientation-marché est-elle une stratégie rentable pour l'entreprise?2006The Theoretical and Practical Implications of Marketing Scholarship 2017Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory

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Year1958

Typearticle

Published1958-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations48

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1247247

openalex_workW2010773108

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