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Marketing and consumer behaviour with respect to foods · Study

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ChapterMarketing and consumer behaviour with respect to foods

J.C.M. van Trijp1996

Chapter1996

Marketing and consumer behaviour with respect to foods

J.C.M. van Trijp · Matthew T. G. Meulenberg

39 citations·0/0 files stored·Springer eBooks

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1997Motivation and Personality 1985Competitive Advantage: Creating and Sustaining Superior Performance 2025Advances in Consumer Research 1985Competitive advantage, creating and sustaining superior performance 1986The Elaboration Likelihood Model of Persuasion 2000Marketing management: analysis. planning. implementation and control 1991Managing Brand Equity

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2014The use of technology-structured management controls: changes in senior management’s decision-making behaviours 2020Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding 2003New insights into consumer-oriented food products design 2001Concepts of chain management and chain optimisation 2021Open innovation and incorporation between academia and the food industry

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Year1996

Typechapter

Published1996-01-01

VenueSpringer eBooks

Languageen

Citations39

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1007/978-1-4613-1221-5_7

openalex_workW2336745563

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