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• 2003The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector65 cited
• 1996Marketing and consumer behaviour with respect to foods39 cited
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• 2007Wroe Alderson: father of modern marketing29 cited
• 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise28 cited
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• 2006The Theoretical and Practical Implications of Marketing Scholarship21 cited
• 2017Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory17 cited
• 2015A Evolução do Pensamento de Marketing: uma análise do corpo doutrinário acumulado no século XX14 cited