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An Information Campaign That Changed Community Attitudes
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An Information Campaign That Changed Community Attitudes (1970)An Information Campaign That Changed Comm…The Drop-off and Pick-up Method: An Approach to Reduce Nonresponse Bias in Natural Resource Surveys (2010)The Drop-off and Pick-up Meth…Community Boundedness, Personal Relevance, and the Knowledge Gap (2004)Community Boundedness, Person…Social marketing: Conceptual and pragmatic observations from a current Australian campaign (1994)Social marketing: Conceptual …Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates (1990)Thirty Seconds or Thirty Minu…Political Campaigns and the Knowledge-Gap Hypothesis (1987)Political Campaigns and the K…Issues advertising and its effect on public opinion recall (1986)Issues advertising and its ef…“TAKING A BITE OUT OF CRIME” (1985)“TAKING A BITE OUT OF CRIME”“KNOWLEDGE GAP” PHENOMENA (1984)“KNOWLEDGE GAP” PHENOMENAMaking Anti-Drug-Abuse Advertising Work (1980)Making Anti-Drug-Abuse Advert…Communication of Innovations: A Cross-Cultural Approach. (1974)Participation in America: Political Democracy and Social Equality. (1974)The Mass Media Election: How Americans Choose Their President (1980)Issue Publics, Campaigns, and Political Knowledge (2013)Campaigns Matter: How Voters Become Knowledgeable and Efficacious During Election Campaigns (2014)Do Open Primaries Improve Representation? An Experimental Test of California's 2012 Top‐Two Primary (2016)Mass Media Flow and Differential Growth in Knowledge (1970)Mail and Telephone Surveys: The Total Design Method. (1979)Mail and Telephone Surveys: The Total Design Method. (1982)Bridging the implementation gaps in the knowledge management system for enhancing corporate performance (2005)Case study on knowledge‐management gaps (2005)The effect of knowledge management capability and customer knowledge gaps on corporate performance (2016)Voting, a Study of Opinion Formation in a Presidential Campaign (1955)The Social Animal (1972)Do televised presidential debates help inform voters? (1993)The Effects of Political Advertising on Young Voters (2007)Effects of Political Advertising in the 2008 Presidential Campaign (2011)Social Marketing: An Approach to Planned Social Change (1971)Social marketing: strategies for changing public behavior (1990)Barriers to Marketing Development in the Barristers’ Profession (1998)Consumers’ identities and compartmentalisation tendencies in alcohol consumption (2017)Advances in Consumer Research (2025)Some Reasons Why Information Campaigns Can Succeed (1973)Issues Management (1985)Public communication campaigns (2024)The functions of social conflict (1956)The Condition of Education (2005)Communication and Community: Clarifying the Connection Across the Communication Community (2007)An Economic Theory of Political Communication Effects: How the Economy Conditions Political Learning (2009)Knowledge and the Knowledge Gap: Time to Reconceptualize the “Content” (2011)Experimental and Quasi-Experimental Designs for Research (1963)The Handbook of Social Psychology (1969)Social Learning Theory. (1978)Community Organizations and Crime (1988)Rethinking the Role of Television Advertising during Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns (1991)Testing Alternative Explanations for Exposure Effects in Media Campaigns (2002)Handling Nonresponse Issues (1983)Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method (2008)Internet, mail, and mixed-mode surveys: The tailored design method * (2010)Acquiescence and conflict in exchanges between inbound tour operators and their overseas outbound partners: A case study on Tanzania (2018)Learning from Failure: Building Resilience in Small- and Medium-Sized Tourism Enterprises, the Role of Servant Leadership and Transparent Communication (2022)Compliance with government and firm's own policy, reverse logistics practices and firm environmental performance (2023)Some Reasons Why Information Campaigns Fail (1947)Communication for Health: Unselling Heart Disease (1975)Agenda-Setting Effects of Drug Abuse Public Service Ads (1976)
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Cited by

  • 2010The Drop-off and Pick-up Method: An Approach to Reduce Nonresponse Bias in Natural Resource Surveys150 cited
  • 1987Political Campaigns and the Knowledge-Gap Hypothesis94 cited
  • 1990Thirty Seconds or Thirty Minutes: What Viewers Learn from Spot Advertisements and Candidate Debates88 cited
  • 1984“KNOWLEDGE GAP” PHENOMENA36 cited
  • 2004Community Boundedness, Personal Relevance, and the Knowledge Gap30 cited
  • 1985“TAKING A BITE OUT OF CRIME”27 cited
  • 1986Issues advertising and its effect on public opinion recall12 cited
  • 1980Making Anti-Drug-Abuse Advertising Work8 cited
  • 1994Social marketing: Conceptual and pragmatic observations from a current Australian campaign7 cited

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