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Excessive Advertising: An Empirical Analysis

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References

1971Industrial Market Structure and Economic Performance.6,267 cited
1956Barriers to New Competition2,640 cited
1974Social Costs of Monopoly and Regulation1,308 cited
1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
1978Advertising and Welfare484 cited
1964Advertising and Competition417 cited
1972The economics of advertising389 cited
1974Advertising and Market Power318 cited
1983The Organization of Industry278 cited
1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
1976Advertising and Cigarettes174 cited
1973Sales-Advertising Cross-Elasticities and Advertising Competition96 cited
1971Economies of Scale in Advertising Beer and Cigarettes55 cited
1972Alternative Econometric Models of Sales-Advertising Relationships42 cited

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2009Commentaries and Rejoinder to “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”: Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research48 cited

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2012

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