Internal Communications: Today's Strategic Imperative

Richard R. Dolphin

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Public Relations and Crisis Communication Communication Studies and Media Media and Communication Studies

Abstract

This empirical study of major UK firms and organizations focuses on the role of internal communications within the total communications strategy and on the management of relationships between the organization and its employees: the internal audience. It examines the organizational role of internal communications in building and nourishing employee relations, establishing trust, providing timely and reliable information and thereby contributing to general motivation, particularly in times of change and stress. The conclusion is that communication with the internal audience makes a significant contribution to a fully developed corporate communications strategy.

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References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1987Qualitative Analysis for Social Scientists 1986Qualitative Data Analysis: A Sourcebook of New Methods 1984Toward a Model of Organizations as Interpretation Systems 1994Organizational Images and Member Identification 1985Qualitative data analysis: A sourcebook of new methods 2001THE IMPACT OF EMPLOYEE COMMUNICATION AND PERCEIVED EXTERNAL PRESTIGE ON ORGANIZATIONAL IDENTIFICATION.

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