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ArticleRelationship marketing and contract theory

Sudhi Seshadri2004

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Articlegreen2004

Relationship marketing and contract theory

Sudhi Seshadri · Randhir Mishra

54 citations·0/0 files stored·Industrial Marketing Management

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Outsourcing and Supply Chain Management Customer Service Quality and Loyalty Quality and Supply Management

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References

1985Economic Action and Social Structure: The Problem of Embeddedness 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1994The Commitment-Trust Theory of Relationship Marketing 1776An Inquiry into the Nature and Causes of the Wealth of Nations 1980Agency Problems and the Theory of the Firm 1987Developing Buyer-Seller Relationships 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1995Firms, Contracts, and Financial Structure

Cited by

2006Co-development as a marketing strategy in the construction industry 2015Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach 2011Supply chain management: A multidisciplinary content analysis of vertical relations between companies, 1997–2006 2018Personal selling and the purchasing function: where do we go from here?2007Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance

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Year2004

Typearticle

Published2004-07-22

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations54

Files0 public / 0

ShelfOutsourcing and Supply Chain Management

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doi10.1016/j.indmarman.2004.03.004

openalex_workW2010903839

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2010

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