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Relationship marketing and contract theory

16 references·16 citing·37 second hopsampled

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References

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1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1776An Inquiry into the Nature and Causes of the Wealth of Nations13,952 cited
1980Agency Problems and the Theory of the Firm10,540 cited
1987Developing Buyer-Seller Relationships9,139 cited
1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
1995Firms, Contracts, and Financial Structure4,671 cited
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1967Games with Incomplete Information Played by “Bayesian” Players, I–III Part I. The Basic Model2,152 cited
1995An Integrated Model of Buyer-Seller Relationships2,083 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
2002Relational Contracts and the Theory of the Firm1,739 cited

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1990

Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor Relationships

1,644 cited

Cited by

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2010Master Thesis in Business Administration15 cited
2017Value co-creation in maintenance services: case study in the mechanical industry15 cited