Construed External Image and Organizational Identification: A Test of the Moderating Influence of Need for Self-Esteem

Jerry Bryan Fuller · Laura Elizabeth Marler · Kim Hester · Len Frey · Clint Relyea

93 citations0/0 files storedThe Journal of Social Psychology

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Management and Organizational Studies Job Satisfaction and Organizational Behavior Social and Intergroup Psychology

Abstract

According to Social Identity Theory (cf., J. G. March & H. A. Simon, 1958), individuals tend to identify with prestigious or high-status groups. Researchers (J. E. Dutton, J. M. Dukerich, & C. V. Harquail, 1994) have revealed that organizational members also identify with organizations that have attractive public images. To gain a better understanding of the theoretical reasons underlying the relationship between image and identification in organizations, the authors examined this relationship in a healthcare setting. In addition, they investigated need for esteem as a moderator of the relationship between construed external image and organizational identification. Consistent with previous findings, the present results indicated that construed external image is positively related to organizational identification. Perhaps it is more important that the present findings also supported need for esteem as a moderator of the relationship between construed external image and organizational identification.

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1989Social Identity Theory and the Organization 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification 1994Organizational Images and Member Identification 2000The nature and function of self-esteem: Sociometer theory 1976Basking in reflected glory: Three (football) field studies.2003The Group Engagement Model: Procedural Justice, Social Identity, and Cooperative Behavior 2004Organizational identification: A meta-analysis 1975Social comparison and social identity: Some prospects for intergroup behaviour

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