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The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall

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2009A New Branch of Advertising149 cited
2007When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media111 cited

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1999

Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising

105 cited

2010How media factors affect audience responses to brand placement104 cited

2010Meaning Matters101 cited

1995Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad?101 cited

2002Self-Congruency as a Cue in Different Advertising-Processing Contexts100 cited

1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processing99 cited

2011Motivational Processing and Choice Behavior During Television Viewing: An Integrative Dynamic Approach95 cited