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Defining the Corporate Identity Construct · Study

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ArticleDefining the Corporate Identity Construct

T.C. Melewar2002

Article2002

Defining the Corporate Identity Construct

T.C. Melewar · Elizabeth K. Jenkins

336 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Management and Organizational Studies Organizational Strategy and Culture

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2006Seven dimensions of corporate identity 2003Determinants of the corporate identity construct: a review of the literature 2009Cities and their brands: Lessons from corporate branding 2005The role of corporate identity in the higher education sector 2009Prospective Students' Perceptions of University Brands: An Empirical Study 2007Identity studies: multiple perspectives and implications for corporate‐level marketing 2011The Role of CSR in the Corporate Identity of Banking Service Providers 2016Coworking: A Transdisciplinary Overview

Details

Year2002

Typearticle

Published2002-04-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations336

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1540166

openalex_workW2011155335

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