Article1988

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

Graham John Hooley · David D. Shipley · Nathalie Krieger

127 citations0/0 files storedInternational Marketing Review

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence European Cultural and National Identity

Abstract

The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international marketplace intensifies. This paper proposes a methodological approach to uncover and better understand the effects of country of origin images. Two distinct product categories (a durable product and a fast moving consumer good) are examined to illustrate the use of such an approach followed by a brief discussion of managerial implications.

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2025Advances in Consumer Research 1975Journal of International Business Studies 1982Country-of-Origin Effects on Product Evaluations 1977A manual for repertory grid technique 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective 1977Focus Groups and the Nature of Qualitative Marketing Research 1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects 1977A Comparative "Made in" Product Image Survey among Japanese Businessmen

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1997The Impact of Country-of-Origin and Country-of-Manufacture Cues on Consumer Perceptions of Quality and Value 1995A classification and assessment of research streams in International Marketing 2010Country image and consumer preference for emerging economy products: the moderating role of consumer materialism 2007Contextual and methodological issues in COO studies 1994Taiwanese Consumers’ Perceptions of Product Information Cues

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