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Using membership fees to increase customer loyalty

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References

1981The Framing of Decisions and the Psychology of Choice17,834 cited
1985The psychology of sunk cost2,579 cited
1976Knee-deep in the big muddy: a study of escalating commitment to a chosen course of action2,065 cited
1981The Escalation of Commitment To a Course of Action1,692 cited
1977Escalation: The Determinants of Commitment to a Chosen Course of Action298 cited
1998The impact of membership fees on consumer attitude and choice54 cited

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2023A systematic literature review and bibliometric analysis based on member subscription services in retailing17 cited

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