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m-Brand loyalty and post-adoption variations for the mobile data services: Gender differences
16 references·14 citing·32 second hop
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(2012)Usage of established and nove…Factors affecting the smartphone users to use the mobile portal services: focusing on Korean mobile portals (2012)Factors affecting the smartph…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Structural Equations with Latent Variables. 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(2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Design Science in Information Systems Research1 (2004)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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1,722 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 2000A Longitudinal Field Investigation of Gender Differences in Individual Technology Adoption Decision-Making Processes1,236 cited
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