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Papers: Building an internal marketing management calculus · Study

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ArticlePapers: Building an internal marketing management calculus

Don E. Schultz2004

OA

Articlebronze2004

Papers: Building an internal marketing management calculus

20 citations·0/0 files stored·Interactive Marketing

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Employee Performance and Motivation Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

2003Internal marketing issues and challenges 1976Selling jobs in the service sector 2002Selling the brand inside.1987USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY 1995The role of internal marketing in the implementation of marketing strategies 2004IMC, The Next Generation 2002Customer Relationship Management: Perspectives From The Marketplace 2002Corporate Commitment to Quality of Life: Evidence from Company Mission Statements

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Year2004

Typearticle

Published2004-10-01

VenueInteractive Marketing

ISSN-L1463-5178

Languageen

Citations20

Files0 public / 0

ShelfEmployee Performance and Motivation

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doi10.1057/palgrave.im.4340276

openalex_workW2011377578

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