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Papers: Building an internal marketing management calculus
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Papers: Building an internal marketing management calculus (2004)Papers: Building an internal marketing ma…IMC, The Next Generation (2004)IMC, The Next GenerationInternal marketing issues and challenges (2003)Internal marketing issues and…Selling the brand inside. (2002)Selling the brand inside.Customer Relationship Management: Perspectives From The Marketplace (2002)Customer Relationship Managem…Corporate Commitment to Quality of Life: Evidence from Company Mission Statements (2002)Corporate Commitment to Quali…Market-Led Strategic Change: New Marketing for New Realities (2001)Market-Led Strategic Change: …Employee attitudes and responses to internal marketing (2000)Employee attitudes and respon…The Role of Internal Marketing in the Implementation of Marketing Strategies (1999)The Role of Internal Marketin…The role of internal marketing in the implementation of marketing strategies (1995)The role of internal marketin…USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY (1987)USING INTERNAL MARKETING TO D…Selling jobs in the service sector (1976)Selling jobs in the service s…The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Internal Market Orientation (2004)Internal-market orientation and its measurement (2005)Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2013)Mail and Telephone Surveys: The Total Design Method. (1982)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Building an internal marketing management calculus (2004)Strategic marketing in Chinese manufacturing companies (2008)Strategie Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand (2008)Central Problems in Social Theory (1979)Agency Problems and the Theory of the Firm (1980)Concepts of Culture and Organizational Analysis (1983)Internal marketing impact on business performance in a retail context (2009)Internal marketing, internal branding, and organisational outcomes: The moderating role of perceived goal congruence (2013)A Generic Concept of Marketing (1972)Internal marketing: a review and some interdisciplinary research challenges (1995)Internal marketing and the mediating role of organisational competencies (2003)Production-Line Approach to Service (2012)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competing for the Future (1994)THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK (1997)Does Customer Relationship Management Activity Affect Firm Performance? (2008)Relationship Between Mission Statement and Company Performance (2012)How Sustainability Is Reflected in the S&P 500 Companies’ Strategic Documents (2016)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: Antecedents and Consequences (1993)Internal marketing: service quality in leisure services (2010)How organizational citizenship behavior mediates between internal marketing and service quality (2012)Internal marketing and organizational performance: A systematic review and future research agenda (2025)Customer experience, organisational culture and the employer brand (2007)Employer branding: strategic implications for staff recruitment (2010)Do Environmental CSR Initiatives Serve Organizations’ Legitimacy in the Oil Industry? Exploring Employees’ Reactions Through Organizational Identification Theory (2012)Internal relationship marketing: a strategy for knowledge renewal (2000)The impact of internal and external market orientations on firm performance (2009)Internal market orientation and market‐oriented behaviours (2010)CRM software applications and business performance (2006)Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation (2013)Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector (2019)‘IMC is dead. Long live IMC’: Academics' versus practitioners' views (2011)Strategic IMC: From abstract concept to marketing management tool (2013)Marketing your university on social media: a content analysis of Facebook post types and formats (2018)
this work references cited by second hop

References

  • 2003Internal marketing issues and challenges488 cited
  • 1976Selling jobs in the service sector337 cited
  • 2002Selling the brand inside.288 cited
  • 1987USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY170 cited
  • 1995The role of internal marketing in the implementation of marketing strategies87 cited
  • 2004IMC, The Next Generation68 cited
  • 2002Customer Relationship Management: Perspectives From The Marketplace66 cited
  • 2002Corporate Commitment to Quality of Life: Evidence from Company Mission Statements64 cited
  • 2000Employee attitudes and responses to internal marketing28 cited
  • 2001Market-Led Strategic Change: New Marketing for New Realities16 cited
  • 1999The Role of Internal Marketing in the Implementation of Marketing Strategies10 cited

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