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Effect of gender on customer loyalty: a relationship marketing approach

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References

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1990More Than a Labor of Love: Gender Roles and Christmas Gift Shopping

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614 cited

1997Gender differences in ethical perceptions of business practices: A social role theory perspective.474 cited

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2017Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?128 cited
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