Article1977

Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test

Kenneth E. Miller · Frederick D. Sturdivant

75 citations0/0 files storedJournal of Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility Reporting Environmental Sustainability in Business

Abstract

An underlying assumption of much of the literature treating business is that “good behavior” on the part of a firm will be rewarded by consumers. This paper reports on an empirical test of the reverse of this assumption, namely, the effects of questionable corporate conduct on consumer behavior.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 75 citations exist upstream.

References

1975Psychographics: A Critical Review 1973A Comparative Analysis of Attitudinal Predictions of Brand Preference

Cited by

2003The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice 2005Consumer Ethics Across Cultures 2013Keeping Up Appearances: Reputational Threat and Impression Management after Social Movement Boycotts 1995Influencing Managers to Change Unpopular Corporate Behavior through Boycotts and Divestitures 2014How do consumers infer corporate social responsibility? The role of organisation size 2002Exploring Motivations For Participation in a Consumer Boycott 1986Social responsibility and personal success: Are they incompatible?2009Evaluating the impact of corporate social responsibility programs on consumers

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.