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Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness
16 references·1 citing·46 second hop
Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness (2010)Bridging the gap between time and space: …Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Measuring Trust In Advertising (2009)Measuring Trust In AdvertisingThe Effect of Competitive Advertising Interference on Sales for Packaged Goods (2008)The Effect of Competitive Adv…Advertising Creativity Matters (2008)Advertising Creativity MattersRECALL AND PERSUASION: Does Creative Advertising Matter? (2005)RECALL AND PERSUASION: Does C…Repetitive Advertising and the Consumer (2000)Repetitive Advertising and th…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites (1998)Interactive Functions and The…CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA (1998)CONSUMER PERCEPTIONS OF ADVER…Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength (1994)Advertising Repetition and Va…The Effects of Length, Content, and Repetition on Television Commercial Effectiveness (1993)The Effects of Length, Conten…Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model (1986)Effects of Television Commerc…Communication and Persuasion (1986)Communication and PersuasionA Reaction Profile For TV Commercials (1971)A Reaction Profile For TV Com…Six-Second Advertisements On Television (2019)Six-Second Advertisements On …Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)An Information Processing Theory of Consumer Choice (1979)Social psychology of creativity: A consensual assessment technique. 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Effects of Appearance and Autonomy of Unmanned Driving Systems (2015)The Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data (2000)Measuring the Effects and Effectiveness of Interactive Advertising (2000)Employment branding in the knowledge economy (2002)An Analysis of Information Content in Television Advertising (1977)Advertising Value and Advertising on the Web (1996)A New Marketing Paradigm for Electronic Commerce (1997)The Interactive Advertising Model (2000)Web Commercials and Advertising Hierarchy-of-Effects (2000)Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012)Experimental Design: Procedures for the Behavioral Sciences. 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References

  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1998Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites519 cited
  • 1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited
  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 2009Measuring Trust In Advertising251 cited
  • 1998CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA222 cited
  • 1993The Effects of Length, Content, and Repetition on Television Commercial Effectiveness215 cited
  • 2000Repetitive Advertising and the Consumer212 cited
  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited
  • 2008The Effect of Competitive Advertising Interference on Sales for Packaged Goods180 cited
  • 1971A Reaction Profile For TV Commercials180 cited
  • 1994Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength176 cited
  • 2008Advertising Creativity Matters

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155 cited
  • 1986Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model144 cited
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    • 2019Six-Second Advertisements On Television14 cited