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• 2009Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field159 cited
• 2005The influence of culture upon consumers’ desired value perceptions: A research agenda104 cited
• 2010Assessing the contribution of leading mainstream marketing journals to the international marketing discipline67 cited
• 2009Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context45 cited
• 2009The role of method: some parting thoughts from a departing editor43 cited
• 2003Formulating Interesting Research Questions35 cited
• 2006Academic publishing28 cited
• 2018Level of Agreement Between Sales Managers and Salespeople on the Need for Internal Virtue Ethics and a Direct Path from Satisfaction with Manager to Turnover Intent26 cited
• 2008The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing25 cited
• 2007Publishing perspectives from the editors23 cited
• 2008Academic publishing in marketing: best and worst practices22 cited
• 2007The Editor's Secrets17 cited
• 2012Marketing's SEM based nomological network: Constructs and research streams in 1987–1997 and in 1998–200816 cited