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It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
16 references·9 citing·37 second hop
It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products (2011)It affects, it affects not: A quasi-exper…Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale (2002)Measuring Brand Equity: An Ev…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The measurement and dimensionality of brand associations (2000)The measurement and dimension…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Composite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Designing Research for Application (1981)Designing Research for Applic…Developing customer-based brand equity from both employee and customer perspectives (2023)Developing customer-based bra…Co-branding research: where we are and where we could go from here (2022)Co-branding research: where w…To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology (2021)To Buy or Not to Buy: How Beh…Signaling effects of branded amenities on customer-based brand equity (2021)Signaling effects of branded …Dual branding: a case study of Wyndham (2018)Dual branding: a case study o…Hospitality Cobranding: An Experimental Investigation of Enhancement and Erosion in Consumer-Based Brand Equity (2016)Hospitality Cobranding: An Ex…Customer-based brand equity building (2016)Customer-based brand equity b…The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry (2015)The impact of marketing mix e…Brand Management in the Hospitality Industry (2012)Brand Management in the Hospi…Marketing Research (1970)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Statistical principles in experimental design. 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References

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661 cited
  • 2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
  • Cited by

    • 2022Co-branding research: where we are and where we could go from here64 cited
    • 2016Customer-based brand equity building33 cited
    • 2021Signaling effects of branded amenities on customer-based brand equity32 cited
    • 2015The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry31 cited
    • 2023Developing customer-based brand equity from both employee and customer perspectives18 cited
    • 2021To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology16 cited
    • 2012Brand Management in the Hospitality Industry15 cited
    • 2016Hospitality Cobranding: An Experimental Investigation of Enhancement and Erosion in Consumer-Based Brand Equity11 cited
    • 2018Dual branding: a case study of Wyndham11 cited