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Comparative Analysis of Rural and Urban Indian Consumers’Attitude towards Foreign Products
10 references·0 citing·43 second hop
Comparative Analysis of Rural and Urban Indian Consumers’Attitude towards Foreign Products (2009)Comparative Analysis of Rural and Urban I…The effect of country‐of‐origin on foreign brand names in the Indian market (2006)The effect of country‐of‐orig…Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country (2000)Consumers’ country‐of‐origin …The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The Animosity Model of Foreig…Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices (1997)Saudi consumers’ attitudes to…Country image: consumer evaluation of product category extensions (1996)Country image: consumer evalu…Product-Country Images: Impact and Role in International Marketing (1995)Product-Country Images: Impac…Product-Country Images: Impact and Role in International Marketing (1994)Product-Country Images: Impac…Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary (1993)Brand Name and Country of Ori…Effects of Consumer Preferences for Foreign Sourced Products (1992)Effects of Consumer Preferenc…German and American Perceptions of Product Quality (1988)German and American Perceptio…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Malaysian consumers’ evaluation of products made in Germany: the country of origin effect (2005)An Assessment of the CETSCALE in a Developing Country (2006)Country-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation (2010)Family resemblances: Studies in the internal structure of categories (1975)Principles of Categorization (2002)Country equity: Conceptualization and empirical evidence (2010)Country Versus Destination Image in a Developing Country (2010)The determinants and measurement of a country brand: the country brand strength index (2010)Principles of Categorization (2024)Consumer Evaluations of Brand Extensions (1990)Managing Brand Equity (1991)The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit (2006)Consumers' product evaluations in emerging markets (2007)Marketing in emerging markets: a review, theoretical synthesis and extension (2019)Advances in Consumer Research (2025)Country-of-Origin Effects on Product Evaluations (1982)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Indian consumers' purchase intention toward a United States versus local brand (2008)Consumer ethnocentrism: Reconceptualization and cross-cultural validation (2014)How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)A review and meta-analysis of country-of-origin research (1999)Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach (2004)Dimensions of Consumer Expertise (1987)A Meta-Analysis of Country-of-Origin Effects (1995)Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008)Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study (2008)City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context (2006)An Experimental Design to Test the Main and Interaction Effects of CSR Involvement, Brand Naming, and Pricing on Purchase Intentions in Thailand (2012)Interplay between subjective norm, emotions, and purchase intention towards foreign brands: Evidence from Vietnam (2022)Country of origin: A competitive advantage? (1999)The influence of the image of a product's region of origin on product evaluation (2003)Does country of origin matter for low‐involvement products? (2004)When Mickey Loses Face: Recontextualization, Semantic Fit, and the Semiotics of Foreignness (2004)Destination in a country image context (2008)Branding the nation: Towards a better understanding (2010)Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers (2004)
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References

  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
  • 1995Product-Country Images: Impact and Role in International Marketing410 cited
  • 1992Effects of Consumer Preferences for Foreign Sourced Products407 cited
  • 1994Product-Country Images: Impact and Role in International Marketing366 cited
  • 2006The effect of country‐of‐origin on foreign brand names in the Indian market294 cited
  • 2000Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country229 cited
  • 1993Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary179 cited
  • 1996Country image: consumer evaluation of product category extensions126 cited
  • 1997Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices43 cited
  • 1988German and American Perceptions of Product Quality27 cited

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