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Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations

16 references·16 citing·34 second hopsampled

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References

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1994The Capabilities of Market-Driven Organizations6,532 cited
1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
1993Market Orientation: Antecedents and Consequences

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4,340 cited

1990The Effect of a Market Orientation on Business Profitability4,254 cited

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