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Marketing in the Face of Increasing Competition and Falling Demand: A Study of the Responses of Wine Producers in Sainte‐Foy, Bordeaux

4 references·6 citing·37 second hop

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References

1991European Journal of Marketing839 cited
1997COMPETITIVE STRATEGY779 cited
1990Erratum28 cited
1990Development in the Global Alcoholic Drinks Industry and its Implications for the Future Marketing of Wine21 cited

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2002Building Strong Brands Through the Management of Integrated Marketing Communications84 cited
1999Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods83 cited
2001Integrated marketing communications in the Australian and New Zealand wine industry41 cited
2010Weinkonsumentenverhalten – Der aktuelle Stand der Forschung und Ausblick5 cited
1994Marketing by Smaller Wine Producers and the Penetration of New Distribution Channels4 cited
2015Region Equity and Wine Purchase Decisions: Does The French Cachet Sell Chardonnay?0 cited

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