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A framework for designing and implementing effective online coupons in tourism and hospitality
16 references·6 citing·50 second hop
A framework for designing and implementing effective online coupons in tourism and hospitality (2013)A framework for designing and implementin…Role of social media in online travel information search (2009)Role of social media in onlin…An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing (2004)An Integrated Framework for t…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption (1998)Payment Depreciation: the Beh…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…The loyalty effect: the hidden force behind growth, profits, and lasting value (1996)The loyalty effect: the hidde…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Consumer Price and Promotion Expectations: An Experimental Study (1992)Consumer Price and Promotion …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…Competitive Promotional Strategies (1988)Competitive Promotional Strat…The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Model of Sales. (1980)A Model of Sales.The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer (2019)The effects of out-of-stock, …Factors affecting website continuance intention: a study of Indian travel websites (2019)Factors affecting website con…Empirical Study on Behavioral Intentions of Short-Term Rental Tenants—The Moderating Role of Past Experience (2019)Empirical Study on Behavioral…The managerial flash sales dash: Is there advantage or disadvantage at the finish line? (2016)The managerial flash sales da…Gender Differences in Deal Hunting: What Motivates Consumers to Search and Book Hotel Deals? (2015)Gender Differences in Deal Hu…From Demand Elasticity to Market Plasticity: A Market Approach for Developing Revenue Management Strategies in Tourism (2015)From Demand Elasticity to Mar…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Content Analysis: An Introduction to its Methodology. 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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2009Role of social media in online travel information search3,288 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1999E-tribalized marketing?: the strategic implications of virtual communities of consumption1,498 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 1980A Model of Sales.1,365 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
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  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
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  • 1996The loyalty effect: the hidden force behind growth, profits, and lasting value526 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
  • 2004An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

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350 cited
  • 1998Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption349 cited
  • Cited by

    • 2015From Demand Elasticity to Market Plasticity: A Market Approach for Developing Revenue Management Strategies in Tourism36 cited
    • 2016The managerial flash sales dash: Is there advantage or disadvantage at the finish line?34 cited
    • 2019The effects of out-of-stock, return, and cancellation amounts on the order amounts of an online retailer26 cited
    • 2015Gender Differences in Deal Hunting: What Motivates Consumers to Search and Book Hotel Deals?22 cited
    • 2019Empirical Study on Behavioral Intentions of Short-Term Rental Tenants—The Moderating Role of Past Experience15 cited
    • 2019Factors affecting website continuance intention: a study of Indian travel websites14 cited