Article1998

Using Living Cases to Teach the Strategic Planning Process

8 citations0/0 files storedJournal of Education for Business

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Management and Marketing Education Problem and Project Based Learning Innovative Teaching Methodologies in Social Sciences

Abstract

This article describes a field-based approach to teaching students the strategic planning process. The approach uses multiple task forces or teams to develop a strategic plan for a local organization. Each team develops and coordinates its activities with the teams to analyze the “living case.” Each student participates on at least two task forces in developing the plan, which is presented to the host organization at the end of the term. The approach has been tested with several business, public health, and health administration classes. The students learn by doing, and the organizations are appreciative of the outside assistance.

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References

1990The strategy process, middle management involvement, and organizational performance 1988The Strategy Process 1990Middle managers and strategy: Microdynamics of inclusion 1994Strategic management of health care organizations 1980Some Limitations of the Case Method: Experiences in a Management Development Program 1977Casing Casemethod Methods 1992Are you a strategist or just a manager?1984Structuring Groups for Cooperative Learning

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