SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Étude expérimentale de l'impact de la couleur d'une annonce publicitaire sur l'attitude envers l'annonce
16 references·0 citing·31 second hop
Étude expérimentale de l'impact de la couleur d'une annonce publicitaire sur l'attitude envers l'annonce (2002)Étude expérimentale de l'impact de la cou…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Measuring novelty seeking in tourism (1992)Measuring novelty seeking in …Environmental color, consumer feelings, and purchase likelihood (1992)Environmental color, consumer…Advances in Consumer Research (1992)Advances in Consumer ResearchConsumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Mood States and Consumer Behavior: A Critical Review (1985)Mood States and Consumer Beha…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…An approach to environmental psychology (1974)An approach to environmental …A circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Atmospherics as a Marketing Tool (1974)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Advertising Value and Advertising on the Web (1996)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Core affect and the psychological construction of emotion. (2003)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)The Concept of Information Overload - A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines (2004) (2008)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Developing Buyer-Seller Relationships (1987)A National Customer Satisfaction Barometer: The Swedish Experience (1992)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood769 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1992Measuring novelty seeking in tourism681 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

614 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • Cited by

    No citing works inside the corpus for this window.