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The Antecedents and Consequences of Perceived Advertising Clutter

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References

1974The processing of information and structure936 cited
1984Contemporary Advertising435 cited
1981Behavioral Learning Theory: Its Relevance to Marketing and Promotions393 cited
1993Reassessing the Impact of Television Advertising Clutter79 cited
1979Consumer Initial Processing in a Difficult Media Environment76 cited

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2023When does media multitasking induce store visit and conversion? The influence of motivational factors26 cited
2008Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification22 cited
2021It’s Time for TGA: Truly Good Advertising14 cited
2008Facing clutter : on message competition in marketing communications13 cited
2023Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising10 cited
2017Exploiting the social meanings of urban vernaculars: Differentiating effects of Citélanguage in advertising

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3 cited