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Creating Global Brand Names: The Use of Sound Symbolism
16 references·4 citing·38 second hop
Creating Global Brand Names: The Use of Sound Symbolism (2012)Creating Global Brand Names: The Use of S…1 Introduction: Phonetics and Phonology (2016)1 Introduction: Phonetics and…Phonetic Symbolism and Brand Name Preference (2007)Phonetic Symbolism and Brand …Strategies That Fit Emerging Markets (2005)Strategies That Fit Emerging …R&D, organization structure, and the development of corporate technological knowledge (2004)R&D, organization structure, …A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Reciprocal Spillover Effects:…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…International Market Segmentation Based on Consumer–Product Relations (1999)International Market Segmenta…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…The frequency code underlies the sound-symbolic use of voice pitch (1995)The frequency code underlies …An introduction to phonetics and phonology . By John Clark and Colin Yallop. Oxford & Cambridge, MA: Basil Blackwell, 1990. Pp. xiv, 400. $24.95. (1992)An introduction to phonetics …Strategically Desirable Brand Name Characteristics (1989)Strategically Desirable Brand…An Ethological Perspective on Common Cross-Language Utilization of F₀ of Voice (1984)An Ethological Perspective on…A course in phonetics . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95. (1977)A course in phonetics . By Pe…Phonetic symbolism in natural languages. (1955)Phonetic symbolism in natural…A study in phonetic symbolism. (1929)A study in phonetic symbolism.Crossmodal interactions between audition and taste: A systematic review and narrative synthesis (2023)Crossmodal interactions betwe…Articulatory global branding: Generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers (2022)Articulatory global branding:…A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory (2021)A sound brand identity design…How are brand names of Chinese companies perceived by Americans? (2015)How are brand names of Chines…Managing Brand Equity (1991)Marketing management: analysis. planning. implementation and control (2000)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Revisiting gender differences: What we know and what lies ahead (2014)Art and Illusion (2017)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)An Evolutionary Theory of Economic Change. (1983)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)1 Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation (2008)The Strategic Management of Innovation: A Systematic Review and Paths for Future Research (2011)Where do firms' recombinant capabilities come from? Intraorganizational networks, knowledge, and firms' ability to innovate through technological recombination (2013)The geometry of phonological features (1985)Aspects of underspecification theory (1988)Pacific Languages: An Introduction (1999)The Role and Representation of Contrast in Phonological Theory (2007) (2007)Prosody and grammar in Dalabon and Kayardild (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)When Will a Brand Scandal Spill Over, and how Should Competitors Respond? (2006)The Impact of Incomplete Typeface Logos on Perceptions of the Firm (2011)Is two-tailed testing for directional research hypotheses tests legitimate? (2012)Advances in Consumer Research (2025)The expression of the emotions in man and animals. (1872)Information, Mechanism and Meaning (1969)Intonation and interpretation: phonetics and phonology (2002)The Simulation of Smiles (SIMS) model: Embodied simulation and the meaning of facial expression (2010)The Case for Sound Symbolism (1999)Beethoven’s last piano sonata and those who follow crocodiles: Cross-domain mappings of auditory pitch in a musical context (2009)How arbitrary is language? (2014)Serial Order: A Parallel Distributed Processing Approach (1997)Correlates of linguistic rhythm in the speech signal (1999)Iconicity as a General Property of Language: Evidence from Spoken and Signed Languages (2010)The Evolution of Language (2010)Arbitrariness, Iconicity, and Systematicity in Language (2015)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Talent management: A critical review (2006)Institutions, resources, and entry strategies in emerging economies (2008)Service Innovation in the Digital Age: Key Contributions and Future Directions (2015)
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References

  • 1977A course in phonetics . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95.1,768 cited
  • 1929A study in phonetic symbolism.1,014 cited
  • 1984An Ethological Perspective on Common Cross-Language Utilization of F₀ of Voice751 cited
  • 2005Strategies That Fit Emerging Markets730 cited
  • 2004R&D, organization structure, and the development of corporate technological knowledge601 cited
  • 1995The frequency code underlies the sound-symbolic use of voice pitch589 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 2003Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions417 cited
  • 1992An introduction to phonetics and phonology . By John Clark and Colin Yallop. Oxford & Cambridge, MA: Basil Blackwell, 1990. Pp. xiv, 400. $24.95.392 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
  • 20161 Introduction: Phonetics and Phonology353 cited
  • 1999International Market Segmentation Based on Consumer–Product Relations353 cited
  • 2007Phonetic Symbolism and Brand Name Preference326 cited
  • 1955Phonetic symbolism in natural languages.

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234 cited
  • 1989Strategically Desirable Brand Name Characteristics231 cited
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    • 2023Crossmodal interactions between audition and taste: A systematic review and narrative synthesis57 cited
    • 2021A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory28 cited
    • 2015How are brand names of Chinese companies perceived by Americans?24 cited
    • 2022Articulatory global branding: Generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers14 cited